17. Makany, T. Roh, S. , Hara, K., Hua, J. M., Goh, F., & Wilson, T. (2023). Beyond anthropomorphism: Unraveling                the true priorities of chatbot usage in SMEs In Proceedings of the ACM Conversational User Interfaces (CUI)                Association for Computing Machinery.

16. Cho, H.C., Roh, S. , & Park, B. H. (2019). Of promoting networking and protecting privacy: Effects of defaults                and regulatory focus on social media users' preference settings. Computers in Human Behavior. 101, 1-13. doi:                10.1016/j.chb.2019.07.001

15. Roh, S. , Rickard, L. N., McComas, K. A., & Decker, D. J. (2018). Public understanding of One Health message: The                role of temporal framing. Public Understanding of Science. 27(2), 185-196. doi: 10.1177/0963662516670805.

14. Lu, H., McComas, K. A., Buttke, D. E., Roh, S., Wild, M. A., & Decker, D. J. (2017). One Health messaging                about bats and rabies: how framing of risks, benefits and attributions can support public health and wildlife                conservation goals role of temporal framing. Wildlife Research. 44(3), 200-206. doi: 10.1071/WR16061.

13. Roh, S., & Niederdeppe, J. (2016). The word outside and the pictures in our heads: Contingent framing effects               of labels on health policy preferences by political ideology. Health Communication., 31(9), 1063-1071.               doi:10.1080/10410236.2015.1037420

12. Lu, H., McComas, K. A., Buttke, D. E., Roh, S., & Wild, M. A. (2016). A One Health message about bats increases               intentions to follow public health guidance on bat rabies. PLoS One. 11(5), e0156205.

11. Niederdeppe, J., Roh, S., & Dreisbach, C. (2016). How narrative focus and a statistical map shape health policy               support among state legislators. Health Communication. 31(2), 242-255. doi: 10.1080/10410236.2014.998913

10. McComas, K., Burge, C., Schuldt, J. P., & Roh, S. (2015). Communicating about marine disease: The effects of                message frames on policy support. Marine Policy. 57, 45-52. doi: 10.1016/j.marpol.2015.02.012

9. Roh, S., McComas, K., Rickard, L., & Decker, D. (2015). How motivated reasoning and temporal frames may polarize                opinions about wildlife disease risk. Science Communication. 37(3), 340-370. doi: 10.1177/1075547015575181

8. Niederdeppe, J., Roh, S., & Shapiro, M. A. (2015). Acknowledging individual responsibility while emphasizing social               determinants in narratives to promote obesity-reducing public policy: A randomized experiment. PLoS One, 10               (2): e0117565. doi: 10.1371/journal.pone.0117565.

7. Schuldt, J. P., Roh, S., & Schwarz, N. (2015). Questionnaire design effects in climate change surveys:               Implications for the partisan divide. The ANNALS of the American Academy of Political and Social Science, 658               (1), 67-85. doi: 10.1177/0002716214555066.

6. Roh, S. & Hancock, J. T. (2014). Ideology. In T. R. Levine (Ed). Encyclopedia of Deception (pp. 496-499). Thousand               Oaks, CA: Sage Publications.

5. Schuldt, J. P., & Roh, S. (2014). Media frames and cognitive accessibility: What do "global warming" and "climate               change" evoke partisan minds? Environmental Communication, 8(4), 529-548. doi:10.1080/17524032               .2014.909510

4. Roh, S., & Schuldt, J. P. (2014). Where there’s a will: Can highlighting future youth-targeted marketing increase               support for soda taxes? Health Psychology, 33(12), 1610-1613. doi: 10.1037/hea0000021

3. Schuldt, J. P., & Roh, S. (2014). Of accessibility and applicability: How heat-related primes affect belief in “global               warming” and “climate change.” Social Cognition, 32(3), 219-240. doi: 10.1521/soco.2014.32.3.217

2. Roh, S. (2014). Book review for Nate Silver’s The Signal and The Noise. Risk Analysis, 34(2), 396-398.               doi:10.1111/risa.12177

1. Niederdeppe, J., Roh, S., Shapiro, M. A., & Kim, H. K. (2013). Effects of messages emphasizing environmental               determinants of obesity on intentions to engage in diet and exercise behaviors. Preventing Chronic Disease,               10. E209. doi: 10.5888/pcd10.130163